More than 160,000 teams globally use Hudl for football, soccer, volleyball, and basketball, with more sports added each year. ​Utilizing Hudl cameras installed in each venue, Hudl captures the action, tags plays, players, and more to create game film for coaches to use with their staff and players. Players can easily create highlight reels that simplify the recruiting process.

In the summer of 2023 Hudl launched their new fan experience designed to build connections between schools and their fans and vice versa. This integrated dashboard approach is revolutionary in the high school and club sports space. No longer will fans have to go to multiple sites, Facebook and X (Twitter), to find scores, rosters, highlights, and live streaming. Every school will have its own dashboard for all sports to make it easier for fans to engage.

Rather than a traditional promotional video, Hudl wanted to use storytelling to communicate the critical nature of the school/community relationship, without mentioning the product. This web series looks at the heated rivalry between two high schools in a small town in South Georgia, where for these schools and their communities, football is everything.